Search Engine Optimization

Lec1:     Getting Started with the Course: Introduction to the Course


Lec2:     Getting Started with the Course: Introduction to the Course Instructor


Lec3:     Getting Started with the Course: How is this Course Structured?


Lec4:     Getting Started with the Course: Who is this Course for?  


Lec5:     Introduction to Google & SEO: What is Search? Why is Search so Important?


Lec6:     Introduction to Google & SEO: How many Search Engines are there?
              Which Search Engines are Important?


Lec7:     Introduction to Google & SEO: What is Google? Is it only a Search Engine or a Company?


Lec8:     Introduction to Google & SEO: History of Google & Bing Search Engines


Lec9:     Introduction to Google & SEO: How Google Search Works?


Lec10:   Introduction to Google & SEO: What is Search Engine Optimization?


Lec11:   Introduction to Google & SEO: What are SEO Ranking Factors?


Lec12:   Introduction to Google & SEO: On-page Optimization vs. Off-page Optimization


Lec13:   Introduction to Google & SEO: Search vs. Social vs. Digital Marketing

Lec14:   Introduction to Google & SEO: White Hat vs. Grey Hat vs. Black Hat SEO


Lec15:   Introduction to Google & SEO: Organic SEO vs. SEM


Lec16:   Introduction to Google & SEO: How is the SEO Profession 
              Different than Development and Design


Lec17:   Why Google?: What is Content?


Lec18:   Why Google?: What is Google's Mission?


Lec19:   Why Google?The difference between a Search Engine & an Answer Engine?


Lec20:   Why Google?: Google's Approach to Search


Lec21:   Why Google?: Google Search Page Structure


Lec22:   Why Google?: What makes Google the Best Search Engine?


Lec23:   SEO in the broader Digital Marketing Sphere: Digital Media & SEO


Lec24:   SEO in the broader Digital Marketing Sphere: Difference between
 Inbound Marketing and Outbound Marketing


Lec25:   SEO in the broader Digital Marketing Sphere: How does
 Search plays a role in Successful Inbound Marketing?


Lec26:   SEO: Keyword Research - Introduction to Keywords


Lec27:   SEO: Keyword Research - Types of Keywords


Lec28:   SEO: Keyword Research - What is Keyword Research?


Lec29:   SEO: Keyword Research - Google Ads Account for Keyword Planner Tool


Lec30:   SEO: Keyword Research - Understanding Google Ads Keyword Planner Tool


Lec31:   SEO: Keyword Research - How to Research Keywords with 
Free Google Ads Keyword Planner?


Lec32:   SEO: Keyword Research - Organize your Keyword Research


Lec33:   SEO: Keyword Research - Link your Keyword Research with your Business Goals


Lec34:   SEO: Keyword Research - Expand the Keyword Research into Synonyms


Lec35:   SEO: Keyword Research - Clean up your Data from Duplicates


Lec36:   SEO: Keyword Research - Understand the Commerciality of the Keywords


Lec37:   SEO: Keyword Research - Shortlist the right Keywords into Groups?


Lec38:   SEO: Keyword Research - Try not to Overlap the Keywords


Lec 39:   SEO: Keyword Research - Keyword Research with some other Free and Paid Tools


https://youtu.be/ZnycKfz2dV8


Lec 40:   SEO: Keyword Research - Keyword Research Case Study 1


https://youtu.be/f63ZB5F30Xo


Lec 41:   SEO: Keyword Research - Keyword Research Case Study 2


https://youtu.be/0EBY6DTXRHI


Lec 42:   SEO: Keyword Research - Restricted keywords in Google keyword planner tool


https://youtu.be/yGUMq92_UUA


Lec 43:   SEO: Keyword Research - Keyword Research using advanced tools


https://youtu.be/khRNV7gd3LM


Lec 44:   Basics of Creating Content for a Website: Difference between Domain and Hosting


https://youtu.be/5H9FdM8-yV0


Lec 45:   Basics of Creating Content for a Website: What is HTML? Why is it Important?


https://youtu.be/gzoinDQXr20


Lec 46:   Basics of Creating Content for a Website: What is a CMS? Why is it Important?


https://youtu.be/oiTYgvpWafk


Lec 47:   Basics of Creating Content for a Website: Home Page - The Most Important Page


https://youtu.be/B7-4GWc9r6A


Lec 48:   Basics of Creating Content for a Website: Product & Service Pages - The Money Pages


https://youtu.be/dm_5Dj4x82Y


Lec 49:   Basics of Creating Content for a Website: About, Contact, and Team Pages - Brand

Value and Information


https://youtu.be/vkH9LWOffCs


Lec 50:   Basics of Creating Content for a Website: Number of Pages


https://youtu.be/_3nWIl0sXQ8


Lec 51:   Basics of Creating Content for a Website: Are single-page websites good for SEO?


https://youtu.be/JdlMZPHahvQ


Lec 52:   Getting Started with On-page Optimization in SEO: What is On-page Optimization?


https://youtu.be/JDT8xdhpSn0


Lec 53:   Getting Started with On-page Optimization in SEO: How Important is On-page 

Optimization?


https://youtu.be/p3SCZHXmNPk


Lec 54:   Getting Started with On-page Optimization in SEO: What is Included in On-page

Optimization?


https://youtu.be/2LwN-Mc4dEM


Lec 55:   SEO: On-page Optimization - Page-Level Factors: What are HTML Meta Tags?


https://youtu.be/90Tocp3mCk8


Lec 56:   SEO: On-page Optimization - Page-Level Factors: Keywords in HTML Meta Tags


https://youtu.be/ytFKdKmmX8s


Lec 57:   SEO: On-page Optimization - Page-Level Factors: Creating Website Content with

Shortlisted Keywords


https://youtu.be/Cmwr5m0wFVc


Lec 58 :   SEO: On-page Optimization - Page-Level Factors: Importance of Language in Content

https://youtu.be/V1GkGmx8gXg

Lec 59 :   SEO: On-page Optimization - Page-Level Factors: Optimizing Content with Keywords & Synonyms

https://youtu.be/P95GlqCshAY

Lec 60 :   SEO: On-page Optimization - Page-Level Factors: Length of the Content

https://youtu.be/hTfEZVivTvk

Lec 61 :   SEO: On-page Optimization - Page-Level Factors: Content Headings (H1-H6)

https://youtu.be/kLmMyxrju7w

Lec 62 :   SEO: On-page Optimization - Page-Level Factors: Dividing Content into Sections

https://youtu.be/OYc4c4spvHw

Lec 63 :   SEO: On-page Optimization - Page-Level Factors: LSI Keywords in Content

https://youtu.be/oRMZqNJJDRA

Lec 64 :   SEO: On-page Optimization - Page-Level Factors: Keywords utilization in Website Content

https://youtu.be/VOXCE72KlbU

Lec 65 :   SEO: On-page Optimization - Image SEO: Importance of Images

https://youtu.be/K8_KjMbxciY

Lec 66 :   SEO: On-page Optimization - Image SEO: Image Types and Sizes

https://youtu.be/NyAQt5zzVB4

Lec 67 :   SEO: On-page Optimization - Image SEO: ALT Tags for Images

https://youtu.be/Sv9jMgDvBiM

Lec 68 :   SEO: On-page Optimization - Image SEO: Descriptive Titles, Captions, & Text for images

https://youtu.be/XvwBgYr2EAY

Lec 69 :   SEO: On-page Optimization - Image SEO: Image File Name & URLs

https://youtu.be/Vk8szSZWoGw

Lec 70 :   SEO: On-page Optimization - Image SEO: Relevancy & Quality of the Images

https://youtu.be/1EtexR2JDKA

Lec 71 :   SEO: On-page Optimization - Image SEO: Optimize Placement

https://youtu.be/oE478JltDPw

Lec 72 :   SEO: On-page Optimization - Image SEO: Optimize Images for speed & Responsiveness

https://youtu.be/B-pk9EW7zoE

Lec 73 :   SEO: On-page Optimization - Image SEO: Use an Image Sitemap

https://youtu.be/Ot_k0oJDg74

Lec 74 :   SEO: On-page Optimization - SITE-LEVEL Factors: Website Structure & its Importance

https://youtu.be/ymTFUcSnibM

Lec 75 :   SEO: On-page Optimization - SITE-LEVEL Factors: SEO/Human Friendly URLs

https://youtu.be/JR3PJ_1Fq5A

Lec 76 :   SEO: On-page Optimization - SITE-LEVEL Factors: HTML Sitemaps

https://youtu.be/5CO4SDvhV0A


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